A Beginner’s Guide to a Cookie-Free Marketing Strategy
Retail TouchPoints
OCTOBER 2, 2023
It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. And yet there’s a successional gap. Nobody seems to know what to do next. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study.
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