Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage
365 Retail
AUGUST 11, 2023
With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests. Original research of over 1,000 European brands, including 500 UK businesses, by MoEngage in its latest 2023 Customer Retention Benchmark report showed that over a third (36%) of retailers’ average customer retention rates are currently up t
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