Challenges Faced by Emerging Brands in the Retail Industry
Retail TouchPoints
SEPTEMBER 1, 2023
In strong economic times, smaller, newer brands — otherwise known as emerging or up-and-coming brands — have one thing in common: access to capital. This accessibility has historically allowed emerging brands to scale their businesses, gain widespread distribution and seamlessly find their way into consumers’ hands. Fast forward to current conditions and the macroeconomic downturn.
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