Talking Retail Grocery and product news for independent retailers
The new design will run across the brand’s core products, including Sanicat Classic, Sanicat Clumping and Sanicat Plant-Based.
The packs are made from FSC certified paper, which the brand said has already eliminated two million plastic bags from the brands production process.
Sanicat has also launched biodegradable, plant-based litter made from recycled corn knobs across its range.
The brand refresh comes as Pet Food Manufacturers’ Association reveals that more than 17 million UK households are pet owners, with 3.5 million more pet-owning households than before the pandemic.
Pet ownership amongst young adults is also rising, with over a third of 24 to 35-year-olds becoming new pet owners or planning to add a pet to their families.
Sanicat said cat litter accounts for 4% of all Petcare sales, second to pet food.
