Retail TouchPoints

SEPTEMBER 2, 2022

Global cross-border ecommerce sales reached nearly $3.2 A recent Retail TouchPoints special report outlined the challenges and opportunities of cross-border commerce while offering tactical best practices for executives ready to make the move abroad. The four keys to success are. Establish Your Value Proposition.

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Merchant Services Customer Experience Marketing Consumer 303

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 288

Marketing Wholesale Advertising Consumer 288

Retail TouchPoints

MAY 22, 2023

Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. Businesses must adopt new marketing strategies to distinguish their ads from the rest. Essentially, they must deliver the right message at the right place and at the right time.

Advertising 287

Advertising Marketing Consumer Payment Services 287

Retail TouchPoints

NOVEMBER 24, 2023

This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-year revenue goals. A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend?

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Social Commerce Shopping Consumer Marketing 285

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. According to Statista , retail ecommerce sales are predicted to reach $8.1 Making the Most of Your Campaigns Fraudsters will continue to evolve their tactics to exploit growth in the digital market.

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Advertising Marketing Finance Consumer 320

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. It’s the most important weapon for success in your arsenal.

Marketing 273

Marketing Consumer Shopping Customer Experience 273

Retail TouchPoints

OCTOBER 4, 2023

The Power of Flexible Enterprise Ecommerce Retailers have traditionally struggled to understand sudden changes in customer needs, because their systems aren’t holistic enough to see surges early and react to them in time. after deploying both of these tactics. One BigCommerce merchant saw conversion rates jump from 52.9%

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Merchant Services Social Commerce Checkout Payment Services 262

Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. I look at DTC ecommerce in three pillars,” added Nino. pointed out.

Wholesale 240

Wholesale Drop-Shipping Marketing Accounting 240

Retail TouchPoints

DECEMBER 30, 2021

Federal data indicates that impostor scams and ecommerce fraud topped the list. Baby boomers — consumers over the age of 56 — are prime targets for robocalls and other phone-based tactics that impersonate the IRS, Medicare, Social Security, banks and other trusted institutions. Consumers in every age bracket are in fraudsters’ sights.

Merchant Services 282

Merchant Services Accounting Payment Services Returns 282

Retail TouchPoints

AUGUST 22, 2023

Marketplace and ecommerce experts offered their detailed best practices for a Retail TouchPoints Special Report. Gauge the breadth of marketing and advertising services available: All marketplaces, both mass and niche, have different retail media and advertising offerings. But what are the keys to finding the right fit?

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Advertising Fulfillment Consumer Promotions 227

Retail TouchPoints

JUNE 9, 2022

Approximately 75% of Dollar General stores serve markets of 20,000 or fewer people, and DGMN’s solutions are designed to create more meaningful connections between the retailer’s partners and customers by engaging with hard-to-reach customers that are often overlooked with traditional digital marketing tactics.

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Advertising Marketing Shopping 258

Wiser

APRIL 22, 2024

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. In a digital era where consumer choices are vast, not optimizing your digital shelf can lead to reduced visibility, lower sales, and ultimately, a decrease in market share.

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Comparison Shopping Consumer Management Marketing 78

Wiser

OCTOBER 11, 2023

This guide aims to delve into the intricacies of various eCommerce business models, shedding light on their pros and cons. It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted.

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Payment Services Drop-Shipping Shipping Target Market 148

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis.

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Visual Merchandising Consumer Specialty Store Fast Fashion 269

Retail TouchPoints

JANUARY 5, 2023

Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels. Today’s Consumer Mindset.

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Merchant Services Promotions Consumer Discount Store 289

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Commerce 284

Social Commerce Consumer Marketing Shopping 284

Retail Gazette

OCTOBER 19, 2023

EE will start selling smart fridges, TVs, kettles and fitness products as it branches out into the ecommerce market. The telco company aims to utilise tactics developed selling its telecoms goods and services to support its venture into consumer electronics.

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Payment Services Finance Promotions Consumer 122

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Social Commerce 226

Social Commerce Loss Prevention Customer Experience Customer Retention 226

Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share. The fact is, PPC works on many ad networks, not just Google Shopping.

Advertising 254

Advertising Promotions Checkout Marketing 254

Retail TouchPoints

JUNE 23, 2022

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

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Fulfillment Customer Experience Department Stores Marketing 278

Retail TouchPoints

JANUARY 27, 2022

Featuring an ever-growing roster of seasoned executive and industry expert speakers, the event is designed to inspire ideation and collaboration, and provide tactical takeaways. Coborn’s Rebag goodMRKT ThredUp UNTUCKit Weis Markets. “We

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Social Commerce Fulfillment Marketing ATS 295

Retail TouchPoints

NOVEMBER 17, 2023

When customers place ecommerce orders, the last thing they want is an unhappy surprise. Market conditions are dynamic, and consumer preferences change — retailers and manufacturers need to adapt to these factors quickly. Successful execution of this tactic requires maintaining distinct SKUs for both grades.

Customer Experience 253

Customer Experience Inventory Management Fulfillment Inventory Turnover 253

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Here’s what we learned from our work with them.

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Marketing ATS Customer Retention Promotions 253

Retail TouchPoints

JANUARY 4, 2023

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Bringing Luxury Online.

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Comparison Shopping Consumer Shopping Customer Experience 270

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 336

Marketing Advertising Social Commerce Planning 336

Retail TouchPoints

FEBRUARY 7, 2024

As a result, as the science of commerce has evolved rapidly online, driving deeper personalization and more efficient deployment of marketing and logistics resources, the physical store environment has remained stubbornly analog. Sandhu said that the company makes approximately 100 price adjustments every day.

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Point of Sale Promotions Inventory Management Grocer 262

Retail TouchPoints

APRIL 8, 2022

These and other breakdowns along the complex global supply chain have caused shipping costs to soar and other expenses like warehousing, marketing and packaging to skyrocket as well. An empowered and proactive procurement team can keep the doors open even when market winds are doing their best to blow them closed.

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Shipping Management Marketing Consumer 275

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. Mobile channels generated significant increases for 30% of respondents, and ecommerce marketplaces made significant revenue gains for 27%. One key area to watch is rapid delivery or quick commerce.

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Fulfillment Social Commerce Customer Retention Consumer 263

Retail TouchPoints

AUGUST 23, 2022

Marta Dalton has developed an illustrious career in ecommerce helping brands provide those personalized experiences. In ecommerce, [segmentation] supports a direct equation for revenue, and revenue equals number of sessions times your average order value times your conversion rate,” Dalton said. “In

Marketing 241

Marketing Beauty and Health Advertising Consumer 241

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data.

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Kiosk Marketing Grocer Consumer 310

Retail TouchPoints

AUGUST 22, 2022

Additionally, retailers also had a relatively small set of tactical levers to pull. Growth is now driven by the more complex dynamics of customer acquisition and retention, and digital marketing has introduced a new set of variable costs. Today, retail is more complicated, with more variables than ever before.

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Markdowns Promotions Management Marketing 223

Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Without a doubt Amazon has been central to shaping ecommerce as we know it today.

Fulfillment 286

Fulfillment Advertising Marketing Consumer 286

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. It’s going to stay as a tactic now that people are a lot more comfortable shopping on Facebook.”.

Advertising 236

Advertising Returns Social Commerce Marketing 236

Retail TouchPoints

SEPTEMBER 14, 2023

Although benchmarks vary from company to company, most ecommerce businesses see somewhere in the range of 25% to 30% of customers return. Style quizzes, comprehensive size guides and virtual-try on technology are all tactics that online retailers can employ to help guide their guests to a confident decision.

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Returns Checkout Apparel Advertising 267

A1 Retail

FEBRUARY 28, 2023

The virtual conference will focus on the tactics needed to master customer retention strategies with confidence and clarity. Charlie Casey, CEO at LoyaltyLion, says: “The ecommerce landscape is undoubtedly uncertain at the moment, but that doesn’t mean loyalty and retention plans have to be.

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Customer Retention Planning Marketing ATS 104

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Using zero-party data to offer more relevant products and services will be a key aspect of marketing strategies for years to come. Which Channels Work Best for Zero-Party Marketing?

Advertising 240

Advertising Consumer Customer Experience Marketing 240

Retail TouchPoints

MAY 19, 2022

Create a media center and advertiser portal to house marketing materials, your rate card, media specifications, media calendar and program offerings — and provide a link to it on your website so that brands can easily find information about your retail media. Use your performance data to improve your ad placements.

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Advertising Accounting Returns Management 278