Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Retail TouchPoints
JULY 28, 2023
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ Product margins are a good straightforward example, but in our industry they are old news. Most ecommerce stores constantly change the product assortment, making product-level analysis of return rates unpredictable.
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