365 Retail

JUNE 28, 2022

This creates significant challenges for retailers and brands which are increasingly responding by taking an opti-channel approach to activation and measurement. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately. Prem Patel, Managing Director of Catalina UK.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Understanding Shoppers data.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 234

Marketing Consumer Advertising Retail Marketing 234

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

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Marketing Fashion Returns Shopping 130

Retail TouchPoints

JANUARY 25, 2022

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge.

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Management Marketing Customer Experience Inventory Management 245

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 72

Customer Experience Advertising Consumer Retail Marketing 72

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Marketing 252

Marketing Consumer Checkout Customer Experience 252

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

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Marketing Promotions Advertising Comparison Shopping 262

Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Forget About Personalization, Focus on Relevancy.

Marketing 284

Marketing Promotions Consumer Customer Experience 284

Tokinomo

OCTOBER 26, 2022

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Every holiday season customers expect to get into the holiday spirit when going shopping. In this article, we are going to focus on the Halloween celebration.

Marketing 188

Marketing Shopping Customer Experience Retail Marketing 188

I Vend

NOVEMBER 10, 2021

This newly reinvigorated passion for hardware retail has translated into increased sales across the sector – a report by The Hardware Connection , quotes one US hardware retailer as saying ‘We finished April up 52% percent and three days May was up over 200% percent, including our largest day since the store opened.’.

Customer Experience 52

Customer Experience Inventory Management Fulfillment Marketing 52

Tokinomo

MAY 30, 2024

The journey from awareness to purchase can be unpredictable, making it challenging to anticipate every customer's experience accurately. That’s why customer journey mapping offers a solution. It's a valuable tool for tracking critical milestones in every customer's interaction with your brand.

Customer Experience 130

Customer Experience Shopping Retail Marketing Marketing 130

Retail TouchPoints

JUNE 13, 2023

Most importantly, they are supporting the business as it aims to evolve to a “more unified and data-driven approach to retail.” Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy. This involves personalized product recommendations, marketing messages and customer service.

Customer Experience 222

Customer Experience Inventory Management Marketing Consumer 222

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 288

Customer Retention Marketing Consumer Shopping 288

Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

Marketing 192

Marketing Returns Marketing Spend Accounting 192

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 258

Advertising Fulfillment Customer Experience Marketing 258

Retail Next

SEPTEMBER 19, 2019

The retail market continues to grow rapidly. Over the past couple of years, the strategy of retailers has changed markedly. Modern retail is a struggle for every new idea, the market is demand-oriented, buyers have become more prepared, they have a better understanding of quality and prices, and competition is greater.

Retail Marketing 52

Retail Marketing Marketing Payment Services Consumer 52

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

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Marketing Planning Customer Experience Consumer 246

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. Embrace SMS Marketing.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Retail TouchPoints

FEBRUARY 5, 2024

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Complexity cannot live here.

Accounting 251

Accounting Finance Marketing Consumer 251

Retail TouchPoints

DECEMBER 16, 2022

For 11 years he worked at Google , the last three as the tech giant’s Chief Evangelist, where he helped the largest brands in the world hone their digital marketing strategies. The problem, according to Darveau-Garneau, is the experience once consumers arrive at a company’s website. My biggest issue is my customer experience.

Merchant Services 283

Merchant Services Advertising Customer Experience Shipping 283

Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 Exceptional customer experience. Self-checkout.

Payment Services 223

Payment Services Checkout Inventory Management Customer Experience 223

Retail TouchPoints

APRIL 30, 2024

The retail technology revolution has brought forth many new innovations such as palm scanning and AI chatbots over the last few years, all of which have sought to meet the same goal: improving the customer experience. Last year, it implemented several self-checkout stations for its market concessions.

Checkout 230

Checkout Customer Experience Merchandise Store Consumer 230

365 Retail

OCTOBER 31, 2022

While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts into high gear. As it stands, the United Kingdom is the leading holiday retail spender in Europe. . Getting your customer data clean. Customers’ lives evolve.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52

Miller Zell

APRIL 28, 2023

Retail marketing and operations wouldn’t be as complicated if they were all about creating the same store experience over and over again. But the cookie cutter plan doesn’t work in the age of localization and omnichannel customer experiences.

Customer Experience 94

Customer Experience Retail Marketing Planning Marketing 94

Retail TouchPoints

JUNE 22, 2022

Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Felton has worked for nearly 18 years in Amazon’s retail and operations finance leadership. Another company veteran, John Felton, will now lead the company’s operations.

Fulfillment 242

Fulfillment Finance Promotions Customer Experience 242

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. We focus on products that lead to experiences that dog parents and dogs can enjoy together. What white space do you plan to capitalize on in the market?

Wholesale 241

Wholesale Consumer Marketing Advertising 241

Retail TouchPoints

JULY 15, 2022

First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021.

Advertising 262

Advertising Marketing Spend Marketing Customer Experience 262

Retail TouchPoints

MARCH 6, 2023

Customers increasingly conduct their own research, on their own terms; experiencing a brand (and likely its competitors) on a number of platforms or channels of their choosing — so the phases that make up the traditional concept of the marketing funnel are overly simplistic in today’s world.

Customer Experience 254

Customer Experience Marketing Consumer Retail Marketing 254

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Marketing 277

Marketing Customer Experience Finance Retail Marketing 277

Retail TouchPoints

FEBRUARY 9, 2024

This can also help retailers gauge the success of different promotions, helping them refine their marketing strategies and improve engagement with customers. In this capacity, he is responsible for developing strategies and building channel relationships to expand Axis’ presence in the Americas retail market.

Loss Prevention 231

Loss Prevention Jewelry Customer Experience Management 231

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index.

Management 130

Management Customer Experience Fulfillment Marketing 130

Retail TouchPoints

SEPTEMBER 27, 2023

Despite a recent rocky economy — seized by inflation and supply chain pains — the global luxury retail market has seen a notable sales boost. study found 95% of luxury brands experienced growth last year, and the market as a whole is expected to grow by 5% this year. Marketers create experiences from a visual dashboard.

Marketing 250

Marketing Consumer Management Planning 250

Retail TouchPoints

NOVEMBER 23, 2022

The holiday season is just as important for cannabis as it is for other areas of retail, with Green Wednesday (the day before Thanksgiving), Black Friday and the leadup to Christmas all driving sales spikes in 2021, according to Surfside’s The Season of Green report. From a marketing perspective, why would you ignore the activity happening?”

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Marketing Promotions Retail Marketing Returns 259