Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 288

Social Commerce Shopping Advertising Marketing 288

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Commerce 254

Social Commerce Advertising Consumer Customer Experience 254

365 Retail

MARCH 5, 2024

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

Social Commerce 69

Social Commerce Shipping Accounting Point of Sale 69

Inside Retail

NOVEMBER 29, 2023

In a climate where consumers are wanting more bespoke retail experiences on and offline, businesses are leveraging generative artificial intelligence (AI) to provide this in a way that is both economical and sustainable. Mys Tyler’s recently launched AI stylist is one such example.

Customer Experience 130

Customer Experience Fashion Returns Shipping 130

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Shopping 312

Shopping Checkout Kiosk Consumer 312

Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Social commerce Social media platforms are becoming ecommerce marketplaces.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

MARCH 5, 2021

But unlike hard-hit sectors such as airlines and live events, retail saw a more uneven impact — especially when it came to dramatically changed consumer behavior. Now, almost a year later, retailers are struggling to meet consumers’ increasing expectations for instantaneous and personalized interactions with the brands they love.

Customer Experience 280

Customer Experience Social Commerce Consumer Marketing 280

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. It’s about reducing hurdles for the customer and knowing what they really need,” Hamilton noted. DTC brands such as Fernish , Model No.

Social Commerce 202

Social Commerce Consumer Marketing Advertising 202

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 241

Shopping Social Commerce Merchant Services Fashion 241

Retail TouchPoints

APRIL 21, 2022

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. When your job is ultimately about pleasing the public with the products you offer, you’d better have a solid grasp of what’s important to customers today — and most of all how their expectations may change in the future.

Retail Trends 259

Retail Trends Social Commerce ATS Consumer 259

Retail TouchPoints

MARCH 30, 2022

Without foot traffic, social platforms saw brands offer delivery (with and without third-party delivery vendors), livestream shopping experiences and more ways to pay online. Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey.

Social Commerce 286

Social Commerce Payment Services Checkout Shopping 286

Inside Retail

MAY 1, 2022

After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Consumers still go through stages of awareness, consideration and purchase – they just take matters into their own hands along the way.

Consumer 147

Consumer Checkout Social Commerce Shipping 147

Retail TouchPoints

APRIL 25, 2022

The good news for retailers is that when designed and executed well, return policies can deliver benefits that include bolstering customer satisfaction, reducing waste, easing internal business demands and affording insights into consumer data. Efforts to go green are resonating with consumers and return processes are no exception.

Returns 256

Returns Shopping Promotions Social Commerce 256

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 251

Social Commerce Shopping Advertising Consumer 251

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Nearly one in four ( 24% ) expressed interest in shopping in the metaverse, and that figure is likely to rise as more retailers add it as a touch point.

Consumer 259

Consumer Beauty and Health Returns Location 259

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 289

Consumer Merchant Services Markdowns Fulfillment 289

Retail TouchPoints

NOVEMBER 18, 2020

The coronavirus pandemic has pulled retailers in a number of different directions as they react to shifting shopping trends and new expectations generated by the explosion in ecommerce shoppers. However, this creates a new challenge in maintaining an optimal customer experience, particularly in touch-sensitive retailing segments like grocery.

Customer Experience 209

Customer Experience Kiosk Clienteling Fulfillment 209

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Marketing 252

Marketing Consumer Checkout Customer Experience 252

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Are you thinking of using TikTok for your retail brand? Influencer Marketing.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

SEPTEMBER 16, 2021

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more.

Social Commerce 235

Social Commerce Shopping Planning Consumer 235

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce 212

Social Commerce Marketing Advertising Shopping 212

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.”

Merchant Services 261

Merchant Services Shopping Drop-Shipping Checkout 261

Retail TouchPoints

JULY 14, 2023

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes , pop singer Becky G and the ultimate consumer (and consumer product), Barbie. And Becky G, who is launching a headlining tour across the U.S.

Shopping 184

Shopping Accessories Consumer Marketing 184

Retail TouchPoints

SEPTEMBER 18, 2023

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees. Shopping should be rewardingly seamless for everyone involved.

Social Commerce 276

Social Commerce Checkout Consumer Point of Sale 276

Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 229

Social Commerce Consumer Shopping Returns 229

Retail TouchPoints

OCTOBER 12, 2023

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According to Morning Consult, 52% of consumers are convinced that AI is here to stay. So what’s at play here and where might we go next?

Social Commerce 252

Social Commerce Consumer Shopping Marketing 252

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion, up from $415.93

Payment Services 227

Payment Services Social Commerce Accounting Customer Experience 227

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them.

Consumer 243

Consumer Merchant Services Payment Services Advertising 243

Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience.

Customer Retention 236

Customer Retention Customer Experience Advertising Consumer 236

Retail TouchPoints

AUGUST 8, 2023

The online shopping industry has surpassed 2.6 That said, there is still substantial untapped opportunity within ecommerce, and one of the biggest barriers to online shopping is completely in control of the retailers themselves. Ditch the Redirects The consumer path to purchase has undoubtably changed. Here’s why.

Social Commerce 210

Social Commerce Consumer Shopping Accounting 210

Retail TouchPoints

JANUARY 10, 2024

Retailer Unveils Search Powered by Generative AI Walmart announced the drone delivery expansion at the Consumer Electronics Show (CES) in Las Vegas, where Walmart President and CEO Doug McMillon delivered a keynote address.

Social Commerce 209

Social Commerce Fashion Shopping Consumer 209

Inside Retail

JANUARY 14, 2024

Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

AUGUST 10, 2021

retailX also will go Inside the Mind of the Values-Driven Consumer in a session featuring Danny Alexander, Co-founder of Who Gives A Crap , and Lindsay McCormick, CEO of Bite. Additionally, retailX isn’t shying away from tough subjects, with sessions like Addressing the Shopping Center Identity Crisis.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

AUGUST 9, 2022

“There’s a beauty and complexity in having brands online,” noted Katie Thomas, who is a Lead at the Kearney Consumer Institute. “We We already have so many options to choose from, but there’s a unique opportunity for consumers to find new and interesting products.” Build Trust Through Transparent CX.

Social Commerce 266

Social Commerce Returns Consumer Marketing 266

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Commerce 263

Social Commerce Consumer Marketing Shopping 263

Hyken

MAY 28, 2021

She discusses what retailers need to focus on when it comes to total commerce and the effortless economy.?. Imagine a customer goes online to buy a new pair of golf shoes.? . This customer has multiple options on how she’ll shop for the golf shoes. Shopping used to be an activity people did. Done.? .

Customer Experience 71

Customer Experience Checkout Returns Social Commerce 71