Brand Management Planning Promotions Retail Marketing 
Shopper Intelligence
APRIL 30, 2021
The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Not the least of which is promotions.
Wiser
AUGUST 25, 2023
They know the main factors that drive sales, availability, promotional compliance, share shelf, visibility that are critical for revenue growth. However, when working with emerging companies, we’ve heard that there can be a lack of a holistic plan, containing straightforward, digestible, actionable data to inform the process.
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