Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

Markdowns 200

Markdowns Promotions Shopping Planning 200

Retail TouchPoints

OCTOBER 14, 2021

One of the best ways to do that, and a tactic retailers of all sizes already are employing, is by offering customers deals they can’t refuse. That’s a key reason that the the holiday promotions cycle has kicked off earlier than ever before , with Amazon, Walmart and Target leading the charge. Early Birds Get the Products.

Marketing 284

Marketing Promotions Consumer Customer Experience 284

Retail TouchPoints

DECEMBER 6, 2022

A number of events are already planned at the store this month, including: Wellbeing Wednesday — Holiday Mindset Workshop , Dec. Athleta’s mission to promote positivity is supported through messaging painted on the walls such as, “Wellbeing is found one step at a time,” and an illuminated “Power of She” sign. 12, 2022; and.

Checkout 275

Checkout Location Promotions Planning 275

I Vend

MAY 8, 2024

The US’ largest wine retailer makes 20% of their sales online, compared to 2% before the pandemic. So opportunity is abundant in the liquor retail market, for those retailers who can harness it. A loyalty system and tailored promotions encourage this behaviour.

Shrinkage 81

Shrinkage Inventory Management Payment Services Point of Sale 81

Retail TouchPoints

AUGUST 11, 2020

Brad Eckhart, a 30-year retail executive with experience at companies including Finish Line and Ralph Lauren , advises apparel retailers to “plan conservatively” for holiday 2020 and beyond. RTP: What should retailers keep in mind as they do their forecasting for the Q4 holiday season?

Apparel 269

Apparel Planning Promotions Consumer 269

Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. As such, retailers need to be strategic and forward-thinking in how they participate.

Promotions 130

Promotions Fashion Apparel Marketing 130

Retalon

APRIL 25, 2017

Getting your product pricing right is absolutely critical to customer cross-channel experience, but the promise of unified price, promotion and markdown optimization is hard to achieve. In this report: Market Definition. Market Introduction. Market Recommendations. Vendor Profiles. Gartner Recommended Reading.

Markdowns 32

Markdowns Promotions Inventory Management Planning 32

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Promotions 98

Promotions Marketing Shopping Planning 98

Retail TouchPoints

NOVEMBER 22, 2022

In the spirit of giving, and to fine-tune some of its brand messaging, Lowe’s is partnering with Wyndham Hotels & Resorts to create a home away from home with their Holiday Home Layover experience, specifically for travelers whose holiday travel plans have been disrupted.

Shopping 260

Shopping Consumer Planning Marketing 260

Retail TouchPoints

MARCH 23, 2023

4 Reasons Email Remains Relevant in a Mobile World The ubiquity of mobile phones can make email marketing seem almost outdated compared to push notifications in terms of their ability to reach shoppers quickly and conveniently. Give Customers a Reason to Open Your Emails The perennial problem facing email marketers is volume.

Marketing 269

Marketing Promotions Jewelry Management 269

Retail TouchPoints

JANUARY 28, 2022

That understanding leads retailers to a better chance at creating stronger relationships, connecting with more relevant audiences and converting sales faster. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

Kiosk 244

Kiosk Outdoor Checkout Marketing 244

Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Traditionally, small businesses have struggled to break into a retail market dominated by global brands and manufacturers, lacking the marketing strength to become a cross-border retailer on their own.

Shipping 130

Shipping Fast Fashion Fashion Consumer 130

Retail TouchPoints

FEBRUARY 9, 2024

This can also help retailers gauge the success of different promotions, helping them refine their marketing strategies and improve engagement with customers. In this capacity, he is responsible for developing strategies and building channel relationships to expand Axis’ presence in the Americas retail market.

Loss Prevention 231

Loss Prevention Jewelry Customer Experience Management 231

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Looking to the future is the future of marketing.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

I Vend

APRIL 22, 2024

For retailers selling consumer electronics, there’s opportunity, but there are still challenges, including: • Stock planning – Consumer electronics moves fast. So it’s essential that electronics retailers get to engage with customers as they’re browsing, or they’ll have frustrated shoppers heading out of the doors.

Thrift Store 52

Thrift Store Point of Sale Inventory Management Returns 52

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market. Overgaard said AI applications transcend the shop floor.

Advertising 147

Advertising Shopping Promotions Checkout 147

Inside Retail

JUNE 24, 2021

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. Nash, chair of L Brands’ board, said the announcement marked an exciting milestone in the company’s plans to launch Victoria’s Secret as an independent, publicly traded company. “We

Department Stores 147

Department Stores Management Apparel Accounting 147

Mass Relators

APRIL 24, 2023

Walmart plans to give away as many as 20,000 free one-year Walmart+ memberships to new moms as part of its new “Mother of All Savings Memberships” campaign. The campaign promotes a Walmart+ membership as the ultimate mom hack. The post Walmart+ campaign woos new moms appeared first on MMR: Mass Market Retailers.

Shipping 52

Shipping Promotions Retail Marketing Returns 52

Markerketing Experts

MAY 9, 2019

Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Data shows that up to 80 percent of the promoted volume is bought by only 20 percent of a category’s shoppers, the dreaded “deal buyer.”. appeared first on Shopper Marketing Experts.

Promotions 52

Promotions Marketing Spend Retail Marketing Marketing 52

Retail TouchPoints

NOVEMBER 22, 2021

As inflation and product shortages continue to make headlines, competitive pricing and thoughtful discounting will be crucial for all retailers this holiday season. Retailers will need to be very strategic with their messaging, promotions and offers if they hope to reduce the risk of a late-season slowdown,” Bruno added.

Beauty and Health 210

Beauty and Health Shopping Consumer Outdoor 210

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Retailers are leveraging data analytics and customer insights to offer personalized and customized loyalty programs that cater to individual preferences and behaviors. By offering personalized experiences, retailers can deepen customer engagement and loyalty, leading to increased repeat business and brand advocacy.

Customer Retention 84

Customer Retention Management Promotions Clienteling 84

365 Retail

JANUARY 17, 2024

Right on schedule Breaking further beyond the limitations and obstacles of other platforms, PPDS Publisher also offers the ability for retailers to schedule content at specific times, such as for the launch of planned marketing and promotions, or for specific sales periods within any given day.

Management 64

Management Promotions Marketing Retail Marketing 64

Retail TouchPoints

JANUARY 25, 2022

This is a direct and relatively simple means to take consumers to experiential landing pages where retailers and brands can share information about products, including new launches, recipes, instructions, promotions and more. Building a roadmap and investing time in long-term planning is essential for advancement.

Management 245

Management Marketing Customer Experience Inventory Management 245

Wiser

MARCH 30, 2021

Here’s what you need to know about market intelligence, and how you can use it to help improve your retail operations. What Is Market Intelligence? As we mentioned, market intelligence can have many different definitions. A few big elements to consider at this stage are prices, promotions, and products.

Marketing 78

Marketing Promotions Retail Marketing ATS 78

Shopper Intelligence

DECEMBER 29, 2020

Shoppers heavily rely on promotions. We see a heavy reliance on promotions and shoppers certainly notice it! 30% of shoppers claim to buy on promotions in the Oral Care, Personal Care and Toiletries department. However, in Oral Care specifically, only net 7% of shoppers feel that promotions attract them to the store.

Promotions 52

Promotions Management Shopping Planning 52

365 Retail

MAY 6, 2022

Processes that have been historically carried out through a labour-intensive mix of phone calls, emails and spreadsheets are hampering retailers’ ability to pivot business models, category items and promotions as required. Analysis of consumer data is key to getting retail right. A new dawn: Investing for the future.

Supply Chain Management 59

Supply Chain Management Promotions Point of Sale Management 59

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. LIAs promote available products that shoppers can receive via curbside store pickup.

Marketing 187

Marketing Beauty and Health Sporting Goods Advertising 187

365 Retail

DECEMBER 21, 2022

In-store screens can be used to engage with shoppers and show promotions or product information, which all serve as part of the customer journey. If there’s one thing retail owners can be sure of, it’s that the future of retail marketing is firmly grounded in AV. .

Promotions 75

Promotions Outdoor Fulfillment Advertising 75

CJ Retail Solutions

APRIL 28, 2022

By analysing longitudinal data, business owners and managers can prove what does and doesn’t work to make informed decisions or adjustments to their retail strategy. . Retailers and fast-moving consumer goods (FMCG) brands spend huge amounts of time and money designing, planning, executing and evaluating in-store activity.

Promotions 52

Promotions Advertising Management Planning 52

Retail Smart Guys

OCTOBER 18, 2022

A tremendous unconstant shift is happening in the retail market, resulting in the formation of smart retail. To understand this evolving marketing landscape, here’s how SMART retailing caused development and impacts in the industry. With this, retailers can focus on more critical tasks like customer care.

Payment Services 52

Payment Services Inventory Management Point of Sale Promotions 52

Retail Adventures

JULY 1, 2020

Even when things were “normal”, customers shopped in strange patterns, and their choices tend not to be divided equally among retailers. Continue to Plan Events & Promotions: You have competition coming at you from all sides, all vying for the customers’ attention. Trust us, having a game plan makes it easier.

Markdowns 83

Markdowns Returns Planning Promotions 83

365 Retail

MAY 25, 2022

With more than 800 employees worldwide and a global turnover of over $100million, Wunderkind’s presence in the Netherlands, where it will expand headcount by 150% in the next 12 months, is the next step in its Europe expansion plans. Already established in the U.S.

Advertising 119

Advertising Marketing Management Retail Marketing 119

Inside Retail

AUGUST 21, 2022

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. Do you have plans for Web 3.0, and if so, how will you make your retail experience relevant? Federer opts for former GP motorcycling world champ Valentino Rossi (who returns the favour).

Consumer 130

Consumer Outdoor Fashion Beauty and Health 130

365 Retail

OCTOBER 31, 2022

Therefore, the effective promotion of goods at a discounted price will be crucial for retailers’ success. . Retail marketers should now be getting their contacts list in order. At the same time, retail marketers can also begin leveraging interactive experiences to opt-in consumers. Customers’ lives evolve.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52

Markerketing Experts

MAY 30, 2019

Then it takes entire teams months to build marketing plans, packaging and creative designs, and media budgets. After configuring, executing and evaluating promotions, introducing the new product absorbs the greatest amount of marketing and sales management time.

Marketing 52

Marketing Promotions Retail Marketing Planning 52

Retail Bound

FEBRUARY 20, 2024

It’s essential to regularly review and adjust your pricing strategy based on market trends, customer feedback, and other factors that may impact the perceived value of your product. Consider running promotions or discounts to test different price points and gather data on what resonates best with your audience.

Target Market 52

Target Market Accounting Wholesale Marketing 52