Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

Promotions 78

Promotions Advertising Returns Consumer 78

Wiser

MARCH 4, 2024

Customized Solution Implementation: Recognizing the specific needs associated with each phase of maturity facilitates the selection and implementation of solutions that are most relevant, promoting operational excellence and competitive differentiation.

Management 78

Management Brand Management Inventory Management Marketing 78

Wiser

DECEMBER 18, 2023

In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Inventory Management Marketing 139

Wiser

MARCH 28, 2024

An interesting forecast from Deloitte suggests a resurgence in advertising and promotional spending, with a strong focus on amplifying core brand values to maintain pricing power and consumer loyalty. Promotions Promotional activities can significantly influence consumer purchasing decisions.

Consumer 78

Consumer Promotions Inventory Management Advertising 78

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Talking Retail

AUGUST 25, 2021

The launch will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. Or just read more coverage at Talking Retail.

Advertising 105

Advertising Brand Management Promotions Management 105

Retail Focus

JANUARY 5, 2024

Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail. This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Retail Focus

MARCH 3, 2023

This professional is called a window display designer , and their job requires using a unique combination of skills, such as creativity, communication, time management, and space design. So, how do the big brands manage to do this? It’s the way retail stores promote their brand, products, and quality of services.

Visual Merchandising 130

Visual Merchandising Promotions Brand Management Management 130

Inside Retail

AUGUST 22, 2023

When Parade launched in 2019, legacy intimates brand Victoria’s Secret had just taken a major reputational hit, following years of criticism over its lack of size, race, and gender inclusivity, both in its merchandise and marketing campaigns, such as the Victoria’s Secret Fashion Show.

Apparel 246

Apparel Promotions Consumer Fashion 246

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 245

Brand Management Fashion Planning Promotions 245

Retail Focus

FEBRUARY 9, 2023

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Therefore, small-town retailers are invited to focus their attention on managing the offer, the process and the people.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Wiser

OCTOBER 4, 2023

It involves creating engaging content, fostering community engagement, regularly updating and reviewing strategy based on analytics, and effectively managing online reputation. A successful social media strategy is about creating a two-way conversation between brand and audience and using that feedback to make improvements.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Mass Relators

DECEMBER 20, 2021

She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. She was promoted to her current role of director of marketing operations in 2019. He was promoted to director of marketing and advertising in 1988 and to his current role in 1989.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. There’s even a space if you need to feed your baby.”. By women, for women.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Mass Relators

NOVEMBER 17, 2022

With more than 20 years of experience across merchandising, product innovation, transformation and general management, Canady has a proven record of developing customer-focused strategies, successfully launching new products, improving profitability and leading merchandising transformations. Cory Canady. Canady holds a B.S. Dale Johnson.

Store Operations 52

Store Operations Brand Management Promotions Management 52

Rain Pros

APRIL 3, 2024

As an entrepreneur with a company that experiences seasonal cash flow, planning ahead for off-season slumps is crucial to managing your operating costs and building a sustainable business. One of the best ways to achieve this is by running seasonal marketing campaigns and promotions on social media.

Planning 52

Planning Promotions Management Marketing 52

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail Focus

JULY 5, 2022

Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. To set rates, transmit and pay invoices, file taxes, and develop and monitor your budget, you must have a system in place as soon as possible.

Accounting 227

Accounting Planning Advertising Brand Management 227

Small Biz Trends

JUNE 4, 2022

But with so many tools and techniques promoted online, it can be easy to over-complicate things. If you use your blog as a money-making avenue, you probably offered sponsored content to brands. Managing these relationships manually can be lucrative, but time-consuming. Follow the Four S’s for Social Media Success.

Marketing 128

Marketing Brand Management Promotions Management 128

Wiser

DECEMBER 12, 2022

So, retailers can still sell products at a lower point than the policy states, they simply can’t promote them that way based on their agreements with the brands. Ultimately, it’s in the best interest of the retailer to adhere to the MAP policy guidelines in order to continue doing business with the brand.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Wiser

SEPTEMBER 20, 2023

Lastly, a SWOT analysis can be a valuable tool for ongoing business assessment and management. Moreover, it encourages team collaboration and promotes open communication within the organization, which can be invaluable in creating a cohesive business strategy.

Planning 144

Planning Marketing Management Brand Management 144

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 263

Consumer Marketing Accounting Brand Management 263

Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. You’ve got to have great product and a great experience.”

Checkout 273

Checkout Marketing Fashion Shipping 273

Mass Relators

MAY 19, 2021

Revenue Management Studio: Enables CPG manufacturers and retailers to maximize profits by developing optimal pricing strategies using comparative analysis to other products in a given category. The Revenue Management Studio today includes IRI’s Price Compliance and Price Optimization solutions.

Brand Management 52

Brand Management Management Promotions Marketing 52

Mass Relators

MAY 26, 2021

has promoted Andrew Stanleick to chief executive officer for the beauty business created by Kylie Jenner. In addition, Stanleick will also manage Kim Kardashian West’s business for Coty with a focus for both brands on driving global expansion and entry into new beauty categories. NEW YORK — Coty Inc.

Returns 52

Returns Management Marketing Brand Management 52

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 202

Shopping Merchant Services Fulfillment Social Commerce 202

Wiser

NOVEMBER 6, 2023

This not only boosts immediate sales but also fosters customer loyalty and promotes repeat business. When customers have all the information they need at their fingertips with just a few clicks, including detailed product descriptions, high-resolution images, and customer reviews reduces uncertainty and builds trust.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Inside Retail

MAY 23, 2021

You might have just graduated, gotten a promotion or a pay rise. The woman looked me up and down and said, “I’ll have to get approval from a manager as men aren’t allowed in these fitting rooms.”. Imagine the following. You have a special occasion coming up. All that’s left to do is find it. Change must come from the top.

Fashion 34

Fashion Department Stores Shopping Brand Management 34

Wiser

AUGUST 25, 2023

She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. They know the main factors that drive sales, availability, promotional compliance, share shelf, visibility that are critical for revenue growth. So again, thank you so much. So, thank you all so much.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78