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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail.

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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. Market penetration into diverse sectors enables luxury brands to diversify revenue streams, opening doors to uncharted markets and widening their scope of influence. However, this journey is not without its share of pitfalls.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands also invest in social platforms to deliver more frequent live-streaming sessions. What lessons can be learned?