Remove blog what-is-a-commerce-platform
article thumbnail

TikTok Launches Generative AI Tool to Help Brands with Content Creation

Retail TouchPoints

The tool draws on the platform’s database of “creative knowledge” to help brands and creators brainstorm ideas, understand best practices, uncover trends and find inspiration. These prompts are only suggestions, and you are able to change and tell Creative Assistant what you need help with.”

Shopping 274
article thumbnail

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Retail TouchPoints

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. 8 , in a blog post. “At 8 , in a blog post. The integration generated more than 12 million impressions for the Glidden brand over the first six months of the game’s release, and now Walmart is adding commerce functionality to the game.

Fashion 267
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

Connected commerce is on the rise, but it has to be done in the right way; we have to foster connection, but it can’t feel forced or invasive. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

Consumer 242
article thumbnail

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. Outside of the U.S.

article thumbnail

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

article thumbnail

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Retail TouchPoints

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Walmart and Roku explore the burgeoning realm of TV commerce.

article thumbnail

Meta Rolls Out New AI-Powered Ad Tools

Retail TouchPoints

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” The new capabilities include: Making it easier to shop in-platform : The existing “Shops ad” product enables users to make a purchase directly within Facebook or Instagram.