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Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Retail TouchPoints

Gone are the days when shopping meant stacks of catalogs and infomercials; today we look to our friends, family, creators and groups we trust for inspiration,” said the company in a blog post announcing the new features. With more than 1.8 Meta also is continuing to dive into the livestreaming arena with new live shopping tests for creators.

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Experts Spill Secrets to Creating a Successful Small Business Website

Small Biz Trends

This week, members of the online small business community shared tips for everything from SEO to website conversions. Search engine results pages are hugely relevant to businesses looking to improve SEO. But not all businesses have the time to create content themselves. So how can you find the best options for your business?

Marketing 105
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24 Pet Business Ideas

Small Biz Trends

With the pet industry growing significantly year over year, it’s a great time to start a new pet business. These businesses range from traditional veterinary clinics to unique pet supplies and niche services. Here are some top choices for animal lovers looking to start their own business serving pet owners.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

D2C as a business model has always been around. The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). Amplifying Social Media Presence.

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Top 5 B2B Marketing Strategies to Drive Sales

Independent Retailer

What is the best way to find qualified leads and convert them into sales to help grow your business? According to Sagefrog, 69 percent of businesses use blogging and content marketing. According to Marketing Insider Group, blogging is part of the marketing strategy for 90 percent of marketers. Visual Content Marketing.

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Learn to Build Revenue with an Affiliate Marketing Course

Small Biz Trends

Employed people and people owning businesses, both practice side hustles to earn more income. Affiliate marketing is the most popular business in 2022. Beginner Affiliate Marketing To Start In 1 Day – For 2022. Teespring Affiliate Marketing for Beginners shows you how you can launch a T-shirt selling business.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Facebook will still host livestreams, but brands will no longer have access to shopping features such a product playlists and tags. “As As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram,” explained the company in a blog post. The same goes for the U.S.,