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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on jerseys, hats and other items allow customers to carry out (and even wear out) their purchases without standing in line to check out.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

TikTok has since refuted those reports , with a company spokesperson telling Retail TouchPoints that “TikTok has not paused or delayed the rollout of TikTok Shop into any other markets in Europe, including Italy, France, Germany or Spain,” but that for the moment “the focus has been and remains on making TikTok Shop a success in the UK.”

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Top 5 B2B Marketing Strategies to Drive Sales

Independent Retailer

The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. Content Marketing. Visual Content Marketing. Written Content Marketing.

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Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

The speakers shared their frontline experiences and the strategic pivots they made to keep pace with the rapidly changing consumer expectations and market dynamics. The pandemic period underscored unusual pricing challenges, making traditional market elasticities less relevant and prioritizing product availability over price adjustments.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). These tactics are lessons that all brands can learn and apply to their business model.

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How to Attract More Traffic to Your Website

Independent Retailer

Whether you are an entrepreneur or a business veteran, here are some different methods that have proven to yield results in increasing website traffic: Create a Blog Stay Active on Your Social Media Pages Utilize the Power of Influencers Perform Keyword Research Send Email Newsletters. Create a Blog. back to top.

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The Impact of Smart Shelves On Your Pricing Strategies

Wiser

This can be achieved in a few ways, including: Weight sensors and RFID tags to monitor on-shelf availability and inventory levels, then communicate that data directly to store associates. Augmented reality technology for interactive and customizable marketing displays. billion by 2026 , up from $1.8 billion in 2020. In-store, however?