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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. Customers are unlikely to engage with digital signage if the content appears generic or outdated. The challenge is knowing what makes digital signage content truly relevant in the eyes of your customers.

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Why Ecommerce Retailers Should Prioritize Link-Building

Retail TouchPoints

If you’re running ecommerce, link-building should be a key component in your strategy to increase traffic and revenue. It’s the secret to getting your brand in front of new eyes who are often very close to the decision-making stage in their journey. How Does Link-Building Work?

Marketing 267
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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.” But how do ecommerce companies, following the FTC’s example, separate fact from fiction? Are you aware of the risks?

Marketing 249
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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

The question remains — how do we increase that positive impact? If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction. Even instituting a live chat with a real person, not a robot, can be beneficial.

Consumer 242
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How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory

Retail TouchPoints

Retail TouchPoints sat down with Grover to check in on how his latest marketplace endeavor is evolving and get a peek into his crystal ball for what lies ahead in the marketplace landscape. It’s a challenging opportunity; it’s not easy, but if it was easy, everyone would do it. And a lot of that is because of the Simon DNA.

Shopping 200
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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. Being scared doesn’t help anybody, it just means your competitor’s outdoing you.” But how can retail professionals separate the hype from reality?

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From moto to marathons: What’s next for performance apparel brand Sa1nt

Inside Retail

The brands’ capsule collection has a distinct focus on compression wear – with the brand working to educate customers about its benefits. Here, Clarke reflects on how the SA1NT business has evolved since 2015, and the opportunities that are present in the recovery space. Are compression products something you use in your daily life?

Apparel 264