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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I

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How Adore Me is Driving Awareness Around Social Algorithm Bias

Retail TouchPoints

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Taking place January 15-16 from 10 a.m. in the Level 1 Special Events Hall, the Showcase will feature nearly 60 exhibitors, 80% of which are minority-, women-, veteran-, disability- or LGBTQ+-owned.

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UK shoppers set to spend more this Black Friday/Cyber Monday, Shopify research reveals

A1 Retail

Over half of UK shoppers (55%) plan to shop during Black Friday/Cyber Monday. Over a third (36%) of consumers are planning to spend more than in 2020, an average of £363 over the weekend . ” Many Brits are planning to make BFCM in-store purchases at local shops (43%) and independently owned businesses (31%). .”

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Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

Becca Stern, Co-founder and Creative Director for Mustard Made , an Australian and UK-based homeware brand: “We approach our other platforms like Instagram and TikTok with quite a lot of consideration; we have the feed planned out well in advance and it’s a more polished presentation.

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How to Get Discovered by U.K. Retailers: Understanding British Consumers

Rangeme

We’re seeing trends like sustainability, social commerce , omnichannel shopping experiences, and flexible payment plans take off among retailers and their consumers. Here are a few government initiatives to be aware of if you plan to expand into the U.K. Before approaching a U.K. that is not at least 30% recycled plastic.