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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I

Marketing 253
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Taking place January 15-16 from 10 a.m. in the Level 1 Special Events Hall, the Showcase will feature nearly 60 exhibitors, 80% of which are minority-, women-, veteran-, disability- or LGBTQ+-owned.

Consumer 259
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UK shoppers set to spend more this Black Friday/Cyber Monday, Shopify research reveals

A1 Retail

Over half of UK shoppers (55%) plan to shop during Black Friday/Cyber Monday. Over a third (36%) of consumers are planning to spend more than in 2020, an average of £363 over the weekend . ” Many Brits are planning to make BFCM in-store purchases at local shops (43%) and independently owned businesses (31%). .

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What Shifts in Online Search Behavior Really Mean for Brands

Retail TouchPoints

Hear more from Hearn on this topic during the Retail Strategy and Planning webinar series next week. In some parts of the world it’s still Amazon, but in other countries like Australia consumers are more inclined to turn to search engines and other marketplaces like Ebay. Register here for free.

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Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

Becca Stern, Co-founder and Creative Director for Mustard Made , an Australian and UK-based homeware brand: “We approach our other platforms like Instagram and TikTok with quite a lot of consideration; we have the feed planned out well in advance and it’s a more polished presentation.