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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I

Marketing 247
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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.

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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. Taking place January 15-16 from 10 a.m.

Consumer 253
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How Adore Me is Driving Awareness Around Social Algorithm Bias

Retail TouchPoints

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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What Shifts in Online Search Behavior Really Mean for Brands

Retail TouchPoints

Interestingly, despite the recent chatter around TikTok, that platform is still well behind search engines and even other shopping and social sites like Walmart , Facebook and YouTube as a starting point for shopping searches.) Hear more from Hearn on this topic during the Retail Strategy and Planning webinar series next week.

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Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

Retail TouchPoints asked executives from five different brands to share: Why Threads has been valuable for their companies and consumers; How they’re integrating Threads into their social strategies; What methods have worked well so far; and Lessons they would share with other business executives. Why is Threads Valuable?