TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards
Retail TouchPoints
APRIL 25, 2024
The partnership will kick off with the Latin American Music Awards , airing live tonight on Univision, UNIMÁS, Galavision and ViX. Paramount recently launched a similar experience, also with Shopsense, in conjunction with the CMT Awards, and other movers in the space include Disney , NBCUniversal , Amazon Prime , Roku and LG.
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