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The marketing effort, intended to increase the number of customers using post offices, will offer rewards to customers who spend more than £100 in each of two reward periods (November and December).
The amount of rewards starts at £10 for those who spend between £100 and £500 on parcel post and rises to £100 for those spending more than £10,000.
Nick Read, chief executive at the Post Office said: “The parcel market will see fierce trading throughout the critical Christmas period and Post Office will challenge for increased share with our first ever loyalty scheme for customers.
Our physical presence in every local community across the UK, combined with the expert knowledge and advice Postmasters provide regarding postage, means we are well placed to support small and independent businesses during the busiest time of the year.”
The scheme works by encouraging existing or new customers to spend at least £100 in one or both of the reward periods.
Whatever is spent over £100 (regardless of the number of parcels or price of parcels) during each reward period will earn the customer a reward that can be redeemed to their Drop & Go account.
In the first week after each reward period has ended, the customer will receive confirmation of the value of their promotional reward along with a barcode that can be used in their local branch to apply credit to the customer’s Drop & Go account.
The loyalty scheme ends on 31 December 2021.
