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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Stock Private Labels Trends show consumers continuing to prioritize value over brand names, meaning businesses that are stocking private labels are seeing sales boost — particularly for the consumer packaged goods (CPG) sector.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. billion in retail sales. We are leveraging our consumers and our collective $16.5

Grocer 216
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. That was bumped to number two, and innovation is at the top this year.”.

Marketing 239
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Minor League Baseball Team’s Pitch: Cashierless Shopping at New Stadium’s Fan Store

Retail TouchPoints

The Worcester R e d Sox (the Triple-A affiliate of the Boston Red Sox) has teamed up with Standard AI to open an autonomous fan store at the team’s newly constructed stadium, Polar Park. The WooSox Market adds a wonderful convenience that means less time in line and more time enjoying our beautiful ballpark.”.

Shopping 183
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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

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How Retail Tech Solutions Address Stadium Concessions Gripes

Retail TouchPoints

As for concertgoers at these same venues, over half of U.S. As attendance grows, concession lines slow, but the same technology solutions in traditional retail can easily be applied to the customers waiting the longest. In some sections at SoFi, you can even order online and have food and drinks delivered right to your seat.

Checkout 219