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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Stock Private Labels Trends show consumers continuing to prioritize value over brand names, meaning businesses that are stocking private labels are seeing sales boost — particularly for the consumer packaged goods (CPG) sector.

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Marketers are really at the forefront of this transformation ,” Schwartz said.

Marketing 289
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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

. “Independent retailers are under increasing pressure to deliver high-quality digital connections and personalized experiences to their customers in today’s competitive retail market,” said Sean Turner, Chief Innovation Officer and Co-founder of Swiftly in a statement. billion in retail sales.

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How Retail Tech Solutions Address Stadium Concessions Gripes

Retail TouchPoints

Truist Park in Atlanta is another stadium recognizing the impact of fast concessions and the huge success of self-checkout in grocery and retail stores worldwide. Last year, it implemented several self-checkout stations for its market concessions. Leaving the Friction in the Dugout For some, that’s still too much human interaction.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. Examine Your Marketing Technology Stack.