Apple Store Creator’s ‘Commerce-at-Home’ Startup Enjoy to Go Public via SPAC
Retail TouchPoints
APRIL 29, 2021
Johnson likens the impetus behind Enjoy’s “commerce-at-home” model to that which has driven successful companies such as Peloton and Airbnb. With Enjoy, customers make an appointment with a retailer, and a trained expert shows up at their door with the store experience neatly packed up in a suitcase.
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