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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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Apple Store Creator’s ‘Commerce-at-Home’ Startup Enjoy to Go Public via SPAC

Retail TouchPoints

Johnson likens the impetus behind Enjoy’s “commerce-at-home” model to that which has driven successful companies such as Peloton and Airbnb. With Enjoy, customers make an appointment with a retailer, and a trained expert shows up at their door with the store experience neatly packed up in a suitcase.

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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

While customers come to browse the physical shelf, your digital shelf goes to the customer. It can constantly and immediately change the way it is arranged to beat other shelves at capturing the customer’s attention. It may even improve customer experience by providing opportunities to buy items at a lower cost.

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CX Cloud energizes large-scale digital transformation at Enel

Cisco Retail

million kilometers of managed network, Enel Group is the largest electricity distribution company in the world. Cisco: What are your individual roles and main areas of responsibility at Enel? Anna: I am a Network Engineer within the Enel Telecommunication Assurance Team within Infrastructure Technological Services.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

“Phygital” is the term being used to describe this blending of physical and virtual to provide more immersive, interactive customer experiences. Armed with this information, CPG brands can activate media at the right times and places to reach their audiences where they are spending time today, both offline and online.

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CX Turned IT UP at Cisco Live!

Cisco Retail

Leading the team in the Americas, I get to hear first-hand how Cisco Customer Experience (CX) plays a big part in helping our customers thrive in these challenging times. We marry together human expertise and Cisco’s Collaborative Intelligence with our new CX Cloud to empower our customers and partners anywhere they work.

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