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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Retailer Lessons from iGaming Companies

Retail TouchPoints

The velocity of the buying cycle for iGaming companies is 10 times that of online retail, and much more than 10 times faster if a trip to a physical store is factored in. iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer. Contrast that to retail.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

This is one of the main development points we have,” Jurlique’s CEO Loïc Réthoré told Inside Retail. The right man for the job Réthoré joined Jurlique in March last year, after 12 years in various leadership roles at Nespresso Oceania, and shorter stints heading up Dyson in Japan and DFS in Hong Kong. But we are back.”

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Best Retail Marketing Tips for 2019

Retail Next

While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial.

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Welcome to the new customer experience

Inside Retail

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. Unifying customer data.

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The Online Bingo Blueprint for Virtual Retail Events

Retail Focus

If you work in retail marketing, you are probably already familiar with the concept of virtual retail events. These are online-only events (that may be broadcast from your in-store location) designed to publicise a sale, launch a new product, or increase customer retention. Effectively publicized.

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The retailer’s guide to Valentine’s Day

Inside Retail

Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention. How retailers are getting personal.