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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Best Retail Marketing Tips for 2019

Retail Next

While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial. Re-engage past customers. Leverage email marketing.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. This is one of the main development points we have,” Jurlique’s CEO Loïc Réthoré told Inside Retail. China is the brand’s top market, followed by Australia, Hong Kong and then Japan.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Building trust in AI-powered personalisation.

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The retailer’s guide to Valentine’s Day

Inside Retail

And with Valentine’s Day as the next annual shopping event on the calendar, now is the time for retailers to rectify consumer uncertainty. Retailers want more time to get to know their customers as people and by breaking down siloed data and having it collected in one place, retailers are one step closer to forming 1:1 relationships.

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The Online Bingo Blueprint for Virtual Retail Events

Retail Focus

If you work in retail marketing, you are probably already familiar with the concept of virtual retail events. These are online-only events (that may be broadcast from your in-store location) designed to publicise a sale, launch a new product, or increase customer retention. Effectively publicized.

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Four KPIs to capture the success of your retail loyalty program

Inside Retail

Customer retention rate. Customer retention rate (CRR) is a foundational metric for retail marketers. CRR can help retailers determine how effective their marketing strategies (such as loyalty programs) are with attracting new customers versus keeping the ones they already have.