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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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Shein Shoppers can Now Make Returns at Forever 21

Retail TouchPoints

Popular shopping app Shein has expanded its partnership with Forever 21 to allow its customers to return orders at Forever 21’s more than 300 U.S. Now Shein will have a more permanent presence at Forever 21 via this returns partnerships. stores, powered by Happy Returns. in a statement.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Naturally, fashion brands have embraced sharing on their methods. Ghalia BOUSTANI.

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Ghalia BOUSTANI, PhD. Acknowledging the power of technology .

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New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

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Forever 21 Finds New Home at JCPenney

Retail TouchPoints

A new range of Forever 21 fashions has debuted at 100 JCPenney stores across the U.S. Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, EVP and Chief Merchandising Officer at JCPenney in a statement. The brands also share owners.

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