Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan.
As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning. De Juan has a passion for FMCG marketing and has previous experience working as a brand account executive at All About Food, where she worked on the Nando’s account. Here, she focused on shopper marketing, working with retail and design agencies, presenting brand plans to trade, and managing the trade marketing spend.
In 2022, Mighty Fine became part of the Serious Sweet Company family, based in the heart of English confectionary heaven, Harrogate. The brand has grown significantly in recent years, with handcrafted honeycomb chocolates now available in major supermarkets across the UK including Waitrose, Ocado, Sainsbury’s, Asda, Amazon, and many independent retailers.
Commenting on her new role, De Juan said: “I’m delighted to join Mighty Fine as Brand Manager. After trying the products, I instantly believed in the premium quality, the unique craft, and handmade positioning of the brand. Mighty Fine has a great product and unique voice and I am looking forward to working with the team, who between them, have decades of experience.”
Jonathan Burr, head of marketing at SSC Brands, said: “We’re delighted to welcome Olivia as the new Brand Manager for Mighty Fine. Her passion for FMCG marketing, the brand, and her previous experience will be an asset to the business, and I’m looking forward to working closely with Olivia in the coming months, as we plan for 2024 and beyond.”