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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I And that’s what he did.

Marketing 253
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

High-profile speakers for the event at New York City’s Javits Center include Olympic gymnast Simone Biles, actor and writer Kal Penn and a host of retail industry heavyweights including Macy’s Jeff Gennette, Target ’s Brian Cornell, Kroger ’s Rodney McMullen, LVMH ’s Anish Melwani and Neiman Marcus’ Geoffroy van Raemdonck.

Consumer 259
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How Adore Me is Driving Awareness Around Social Algorithm Bias

Retail TouchPoints

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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UK shoppers set to spend more this Black Friday/Cyber Monday, Shopify research reveals

A1 Retail

Over half of UK shoppers (55%) plan to shop during Black Friday/Cyber Monday. Over a third (36%) of consumers are planning to spend more than in 2020, an average of £363 over the weekend . ” Many Brits are planning to make BFCM in-store purchases at local shops (43%) and independently owned businesses (31%).

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Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

This is a stark comparison to when daily active users peaked at roughly 44 million. Shizu Okusa, Founder and CEO of health and beauty brand Apothékary : “ We are finding that a lot of the people signing up for Threads are content creators and influencers; they’re first-movers and want to grow their following.