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The Benefits of Having an Ecommerce Presence

Independent Retailer

The retail industry is redefining the shopping experience as consumer expectations and habits are changing. While all these business investments are important, the main takeaway of the last two years has been the importance of incorporating an ecommerce platform in order to create a more meaningful shopping experience for consumers.

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Margin vs Markup. What is the Difference?

Retail Bound

It can also be a useful signaling mechanism to consumers. As the Small Business Chronicle notes, savvy brands deploy price-setting strategies as a marketing positioning tool: “The price you set sends a message to some consumers about your business, product or service, creating a perceived value. If it makes less, that is a net loss.