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The Benefits of Having an Ecommerce Presence

Independent Retailer

The retail industry is redefining the shopping experience as consumer expectations and habits are changing. While all these business investments are important, the main takeaway of the last two years has been the importance of incorporating an ecommerce platform in order to create a more meaningful shopping experience for consumers.

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Margin vs Markup. What is the Difference?

Retail Bound

It can also be a useful signaling mechanism to consumers. As the Small Business Chronicle notes, savvy brands deploy price-setting strategies as a marketing positioning tool: “The price you set sends a message to some consumers about your business, product or service, creating a perceived value. If it makes less, that is a net loss.

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How to Start a Wholesale Business

Independent Retailer

Now that you know what wholesalers do, you also need to understand profit margins in order to make money. The profit margin on products is calculated as a gross profit margin and does not factor in the operating expenses, so margins must be healthy enough to generate a net profit after all expenses, according to Chron.