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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.”

Markdowns 297
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How to Level Up Your Trade Spend Accounting

Wiser

Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness. Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions. Co-Advertising: Manufacturers and retailers jointly fund campaigns to promote products.

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Understanding Retail and Key/National Account Teams

Wiser

Understanding the structure of retail and key account teams within the Fast-Moving Consumer Goods (FMCG) industry is crucial for anyone looking to make a mark in this field. Contributing author is Dan Ray, Director of Customer Success at Wiser Solutions. They ensure consistency in execution and performance across the board.

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Lowe’s Promotes Finance Exec to CFO

Retail TouchPoints

Lowe’s has promoted Brandon Sink to EVP and CFO, effective April 30, 2022. Sink, currently SVP of Retail Finance at the retailer, will replace Dave Denton, who is departing to pursue another opportunity. Prior to his time with Lowe’s, Sink worked at Deloitte and Nucor Corporation.

Finance 237
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How to Promote Your Small Business

Wiser

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

Dollar General has promoted John Garratt to President and CFO, effective September 1, 2022. He will add responsibilities for the company’s strategic healthcare initiatives and its international expansion to Mexico to his existing finance, accounting, strategy and procurement functions. From 2004 to 2014 he served at Yum!

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Bed Bath & Beyond Promotes Two Executives to Top Finance Positions

Retail TouchPoints

One day after announcing the departure of CEO Mark Tritton , Bed Bath & Beyond has named Laura Crossen as its new SVP of Finance and Chief Accounting Officer, and Susie Kim as SVP of Treasury and Investor Relations. Both appointments are effective immediately.

Finance 281