Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Remember the Black Fridays of yore? Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs?

Shopping 253

Shopping Advertising Consumer Accounting 253

Retail TouchPoints

NOVEMBER 21, 2023

Christmas is historically the largest day for new Roku account creation — causing an uptick in streaming audience reach. For retail marketers looking at where and how to effectively reach holiday shoppers, look no further than their living rooms, as they’ll be streaming more than ever.

Shopping 232

Shopping Specialty Retailers Consumer Department Stores 232

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. billion in 2022 to S$3.9

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. A key resource to keep handy is Sidecar’s 2020 Benchmarks Report: Google Ads in Retail.

Marketing 183

Marketing Beauty and Health Sporting Goods Advertising 183

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. economy is retail, now you know.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Smart Guys

OCTOBER 10, 2022

The pandemic has significantly impacted the world, especially in the retail landscape. It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. As a retailer, you may be panicking about how to keep up with these constant changes.

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

Retail Gazette

NOVEMBER 23, 2023

The retail media trend represents a shift far bigger than media; it encompasses a profound transformation in the retail landscape. This transformation also crucially underscores a much-needed broader shift required across the advertising and media value chain. What does the future hold?

Advertising 67

Advertising Marketing Marketing Spend Accounting 67

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

First-Party Data Marketing Is The New Norm. While Google slates to phase out its third-party cookies, digital advertisers keep a close eye. Third-party data has helped marketers, especially small businesses, access prospecting, and lead generation data. As a digital channel, the metaverse is relatively new to marketing.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Retail TouchPoints

MARCH 30, 2023

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

Point of Sale 262

Point of Sale Checkout Consumer Promotions 262

Retail Next

MARCH 10, 2020

residents have at least one social media account, it’s a simple way to engage with your target audience without them having to put in any extra effort. Social media marketing takes on two forms: organic and paid. There are plenty more not mentioned here, but these are the most popular for retail marketing. Social Media.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. To meet the right customers, retailers use Facebook and Google ads that are personalized and highly targeted.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52

Retail Next

SEPTEMBER 17, 2019

A few business accounts have taken to humor in combination with content marketing. They joke about the advertising process, make fun of the fact that they are marketing to a consumer and the bias companies have about their own products. Content marketing is more than a simple advertising.

Marketing 52

Marketing Advertising Customer Experience Accounting 52

Retail TouchPoints

JULY 2, 2021

Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support. – Claire Waugh, VP, LEGO Retail Marketing Group, LEGO Group, from the session: LEGO, Tailored Brands and PepsiCo on the New Connected Economy. “In

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail Next

OCTOBER 15, 2019

Retailers of all kinds – local, international, online or those with ‘brick and mortar’ shops – should embrace new ways of connecting to shoppers if they want to continue to grow brand awareness. A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retalon

SEPTEMBER 11, 2020

In order to understand how to take full advantage of this new technology, we will first explain what demand forecasting actually is, the most common methods of demand forecasting in retail, key constraints that need to be accounted for, and modern examples of accurate demand forecasting. What is Demand Forecasting?

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Retalon

SEPTEMBER 3, 2021

Meanwhile, forward thinkers see the new landscape and pivot in time to steal market share from those too slow to adapt. The retail bubble explained). This further enhances the overall shopping experience and can provide retailers with increased revenue through cross-selling and up-selling opportunities. How did we get here?

Consumer 41

Consumer Location Fulfillment Shopping 41

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. in 2022, hinting at the burgeoning reliance on these sophisticated tools.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retail Geek

JUNE 25, 2021

Jason: [5:17] Yeah and I by all accounts those have been the best 15 years in the history of channeladvisor’s by. Changing as far as how people are marketing Prime day are they investing off of the primary Market places they’re selling at to drive traffic to those marketplaces is all the as far as you can see.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Shopper Intelligence

OCTOBER 27, 2020

As few as 2 machines in the lobby accounted for as much consumption and sales as 4 times that number on the office floor. At an advisory meeting for the fast-growing e-commerce arm of a large retailer, the head engineer reported finding they were continuing to deliver ads to customers who purchased expensive products post-purchase.

Marketing 40

Marketing Shopping Management Consumer 40