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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Instead of a one-sided disclosure, data privacy can and should become more of a dialogue and a choice for consumers.

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5 Tips to Add Extra Privacy in Your Outdoor Space

Retail Focus

Anyone planning a garden overhaul in the next few weeks might want tips on how to add layers of extra privacy so that the space can be enjoyed fully. Think about walls and screening options A traditional garden fence that’s well maintained will always provide a good degree of privacy – but there are other screening options to consider.

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TikTok Hit with €345 Million Fine for Data Privacy Violations in Europe

Retail TouchPoints

The Irish Data Protection Commission (DPC) has fined ByteDance -owned TikTok €345 million (approximately $368 million ) for a series of violations of children’s data privacy. Elaine Fox, TikTok’s Head of Privacy for Europe, said in a statement that the company disagrees with the decision, particularly the size of the fine.

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Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. Data privacy practices should work seamlessly to enhance the individual experience.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. But there are glimpses of hope — the upcoming California Privacy Rights Act ( CPRA ) will be the closest thing the U.S.