Retail TouchPoints

MAY 31, 2023

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced entrepreneur with multiple exits. Upon receiving a harsh or negative review, there are seven things I would encourage you to emulate and implement.

Merchant Services 250

Merchant Services Shopping Promotions Management 250

Retail TouchPoints

OCTOBER 22, 2021

However, if you have no idea what design and functionality will keep visitors on your site and help them become your customers, it’s better not to start. Now that there are so many functional and beautiful ecommerce sites out there, you just can’t help but offer something of the same top-notch quality.

Payment Services 252

Payment Services Inventory Management Promotions Checkout 252

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty.

Promotions 147

Promotions Advertising Marketing Planning 147

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. What Is a Promotions Strategy?

Promotions 148

Promotions Advertising Planning Marketing 148

Retail TouchPoints

FEBRUARY 2, 2022

Making the leap to something new can be daunting. Like running a marathon, some may never take the first step if they find the training involves nearly a year of training, the right type of shoes and a schedule that will allow for big chunks of the week to run and work out. Take the crawl, walk, run approach as you begin.

Retailing Pricing 236

Retailing Pricing Markdowns Accounting Outdoor 236

Inside Retail

JANUARY 30, 2024

These technologies are helping retailers achieve efficiencies in operational functions including staff deployment and management, customer service, shrinkage reduction and lifecycle pricing. The task management solution ensures those clean and clear instructions are passed on so you get great productivity out of the employee.”

Loss Prevention 147

Loss Prevention Shrinkage Inventory Management Markdowns 147

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. Let’s begin the countdown… 5. The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future.

Advertising 248

Advertising Store Operations Merchant Services Wholesale 248

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. We’ll take you through three unique ways you can use augmented reality to, well, augment your retail advertising strategies. Face Effects: Digital Fitting Rooms.

Customer Experience 315

Customer Experience Social Commerce Advertising Shopping 315

Wiser

AUGUST 28, 2023

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

Target Market 146

Target Market Fast Fashion Marketing Inventory Management 146

Retail TouchPoints

MARCH 1, 2023

If a consumer has a $5 bill burning a hole in their pocket, will they spend it on a candy bar for an afternoon sugar rush, or the opportunity to be a part of a bigger game like the lottery? And it can help emphasize messaging around “playing” versus “winning.” The Lottery Numbers Game One in two U.S. Patrick’s Day. Within the U.S.,

ATS 272

ATS Advertising Consumer Marketing 272

Retail TouchPoints

APRIL 5, 2023

secondhand apparel market is projected to reach $70 billion by 2027; globally the secondhand market is set to nearly double by 2027, reaching $350 billion. the online resale market is the fastest growing, with 21% growth [expected annually] over the next five years. Among Gen Z shoppers, 64% say they look to buy used before new.

Fast Fashion 253

Fast Fashion Apparel Fashion Consumer 253

Inside Retail

NOVEMBER 6, 2023

Penny Cox recently took over as CEO of Toys ‘R’ Us in Australia and New Zealand. Here, she discusses her philosophy for finding and managing good people, the global company’s sprawling plans for expansion, the importance of an exciting customer experience in toy stores, and more. Penny Cox: I’m lucky. PC: Great question.

Planning 246

Planning Fulfillment Management Marketing 246

Retail TouchPoints

MARCH 31, 2023

But as the OG value-shopping app tries to win back consumers, it has more than a few hurdles to overcome — not least of which is luring back lapsed consumers who now have new alternatives that don’t come with any negative history. When Wish debuted in 2010 it took the U.S.

Planning 330

Planning Consumer Shipping Shopping 330

Retail TouchPoints

MAY 3, 2023

As sustainability has become increasingly urgent in higher-level executive discussions, store design teams have had to face a new creative reality: that they need to integrate sustainability into every facet of their work, from the raw materials that go into the products they choose to the use of greenery and natural light in the finished designs.

Beauty and Health 304

Beauty and Health Consumer Visual Merchandising Marketing 304

Wiser

OCTOBER 31, 2022

One of the best ways to ensure a revenue boost is to focus on your customers. The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. Consider factors like: Product and strategy compatibility.

Drop-Shipping 148

Drop-Shipping Shipping Advertising Promotions 148

Retail TouchPoints

MAY 22, 2023

Every retailer strives to understand its customers, but few are as deeply in tune with their audiences as Curacao. He quickly found that his customers were primarily of Latino descent and that there were large needs within this community — particularly with buying on credit.

Payment Services 288

Payment Services Department Stores Shipping Accounting 288

Wiser

JUNE 5, 2023

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also involves monitoring current suppliers for reliability and customer service levels.

Management 147

Management Drop-Shipping Shipping Supply Chain Management 147

Wiser

JULY 11, 2022

Any retail business without a solid strategy is bound to fail. It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. What Is Retail Strategy? Increasing sales.

Employee Engagement 146

Employee Engagement Advertising Promotions Marketing 146

Retail TouchPoints

AUGUST 9, 2022

In today’s tight labor market, training has become more critical than ever. In a fast-paced retail environment, managers must get new employees up to speed on their duties and on the sales floor as soon as possible. Customer service training.

Location 259

Location Management Marketing ATS 259

Retail TouchPoints

OCTOBER 31, 2023

This is Part 2 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach? Check out Part 1, which focused on improving CX. Last year, holiday sales grew a modest 5.3%

Employee Engagement 274

Employee Engagement Store Operations Consumer Management 274

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 7, 2024

As a retailer, you have a golden opportunity to cater to the romantic whims of your customers and maximize your sales potential. With the right strategies in place, you can make this Valentine’s Day your most profitable yet. Consider offering early bird discounts or special deals for customers who shop early.

Jewelry 94

Jewelry Promotions Management Shopping 94

Retail TouchPoints

JULY 30, 2021

accounted for $5 billion of Alibaba’s total $74.1 products, combined with the sheer size of the Chinese market, make the potential hard to ignore : “It’s an opportunity for Western brands to find a faster-growing market than the one they’re currently operating in. Test and Learn Before You Hit the Big Stage.

Merchant Services 278

Merchant Services Accounting Social Commerce Payment Services 278

Inside Retail

JANUARY 26, 2023

The founder of Amplify HR, Karen Kirton, believes it’s all about finding, recruiting and retaining great employees. Kirton reveals her top tips in a new book Great People Great Business. The methodology has helped Australian service-based industries lower employee turnover and enable higher productivity.

Employee Engagement 130

Employee Engagement Planning Target Market Advertising 130

Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. It’s important that you gain a deep understanding of your customer base. What Is Market Research? Is anything missing from the market? Your current customers are not the end-all be-all of the market.

Marketing 147

Marketing Advertising Target Market Consumer 147

Wiser

APRIL 18, 2023

Developing a new product and introducing it to the market is a huge and often daunting task, but it’s necessary for businesses that want to stay competitive in a fast-paced industry. So, no matter the product, it’s important that you start planning your product launch as far in advance as possible.

Advertising 158

Advertising Promotions Planning Marketing 158

Inside Retail

JANUARY 14, 2022

Despite the complexity, there are actually many ways to grow your business today without breaking the bank, so long as you have the right strategy in place. . Start with finding a partner that has the same goal and values as you, one that’s dedicated to helping you grow and not just worried about the monthly invoice being paid.

Merchant Services 130

Merchant Services Consumer Customer Experience Marketing 130

Retail TouchPoints

AUGUST 20, 2020

While uncertainties still abound, these experts spotlighted a range of new opportunities for innovation, differentiation and growth. While uncertainties still abound, these experts spotlighted a range of new opportunities for innovation, differentiation and growth. Branding will drive business strategy more than ever.

Marketing 240

Marketing Customer Experience Consumer Planning 240

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. To address these “CAC problems,” Hedges noted that DTC brands need to own the customer experience and use the data they collect to drive personalized experiences.

Social Commerce 224

Social Commerce Consumer Marketing Advertising 224

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Finding creative ways to scale content production.

Marketing 244

Marketing Consumer Advertising Retail Marketing 244

Retail TouchPoints

SEPTEMBER 2, 2021

The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators. Although this data certainly validates the importance of influencer marketing, new platform capabilities and campaign models are changing the playbook for success.

Social Commerce 270

Social Commerce Accounting Marketing Planning 270

Retail TouchPoints

NOVEMBER 18, 2021

Employ new extended reality (XR) and the latest visual technologies to bring products to life online. A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them. Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov.

Consumer 258

Consumer Merchant Services Payment Services Advertising 258

Rain Pros

APRIL 3, 2024

Whether you operate in an explicitly seasonal industry or not, your business may experience seasonal revenue fluctuation for many reasons. During this period, your customers likely spend some time on vacation, taking a break from some of the things they normally do throughout the year.

Planning 52

Planning Promotions Management Marketing 52

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail Bound

APRIL 2, 2024

Are you looking to launch a new product on Amazon? Don’t worry, you’re not alone. Many businesses and entrepreneurs are turning to Amazon as a platform for selling their products due to its massive reach and customer base. But with so many products already available on Amazon, how do you make yours stand out?

Advertising 40

Advertising Marketing 40

Hyken

APRIL 28, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. I have added my comments about each article and would like to hear what you think too. Here are my top five picks from last week.

Customer Experience 52

Customer Experience Advertising Accounting Returns 52

Retail TouchPoints

SEPTEMBER 21, 2021

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. The End of Black Friday as we Know it: How to Plan for the Unplannable.

Payment Services 235

Payment Services Customer Experience Consumer Advertising 235

Inside Retail

AUGUST 24, 2021

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. Just think about how many big online sales events there are now, and how often you see ‘biggest sale ever’ banners in stores.

Markdowns 246

Markdowns Consumer Promotions Returns 246