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How Tag Heuer is evolving to stand the test of time

Inside Retail

IR: What role do collaborations play in enabling you to reach a new clientele? VM: In 2021, we launched our first Mario collaboration, which was a limited-edition connected timepiece. For us, that clientele side and customer experience is really key. We’ve now consolidated that down to around 69 points of sale.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). A discerning global clientele has consistently been captivated by the allure of premium and luxury brands.