How Tag Heuer is evolving to stand the test of time
Inside Retail
MARCH 6, 2023
IR: What role do collaborations play in enabling you to reach a new clientele? VM: In 2021, we launched our first Mario collaboration, which was a limited-edition connected timepiece. For us, that clientele side and customer experience is really key. We’ve now consolidated that down to around 69 points of sale.
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