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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

January 2021. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. July 14, 2021. August 10, 2021. Retail Dive. July 29, 2021. Digital advertising boom time. Digital advertising boom time. Digital advertising on Google.

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How to Increase Retail Success in the 2021 Holiday Season?

V Count

As we look forward to the 2021 holiday season, facility managers and retailers alike need to be ready and adjust to a changing retail landscape. We’ve compiled a list of our top holiday retail success tips and trends to look out for in the retail industry during its busiest season in 2021.

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below.

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RangeMe Recap of the 2021 Global Market: Fall Experience

Rangeme

The 2021 Global Market: Fall Experience was a four-day virtual product discovery experience held October 18-22, facilitated by ECRM and powered by RangeMe. The goal of bringing suppliers and retail buyers across categories from around the world to meet face-to-face virtually was happily fulfilled. Let us know in the comments!

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. Surely the retailer which many look to as the gold standard for direct-to-consumer brands has a profitable business after a decade in.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

But by 2021 they were 32.3% What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all. Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021. Analysts estimate Amazon’s advertising business has margins as high as 75%.

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5 Ways to Navigate the CPG Industry’s New D2C Landscape

Retail TouchPoints

It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021.

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