Wayfair’s Strategy – 7 Compelling Facts You Need to Know
Indigo 9 Digital
FEBRUARY 13, 2023
Wayfair uses advertising to buy growth. In 2021 Wayfair spent $1.4 billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. Wayfair’s customers who shop infrequently put pressure on marketing spend. billion in sales.
Let's personalize your content