The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers
Retail TouchPoints
OCTOBER 12, 2020
Although it’s tempting to hunker down — and double down — on time-tested marketing and sales methods, now is the time to rethink and rewire sales, operations, logistics and support. While they often produce higher revenues and improved profit margins, they also represent risk in the form of unsold inventory and expensive returns.
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