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Online in-flight shopping market tipped to surge

Inside Retail

The global online in-flight shopping market is forecast to reach US$825.3 million in 2020 and representing a CAGR of 12.8 per cent, according to a report by Allied Market Research. Meanwhile, North America holds the major share of the market and is expected to remain dominant. The first-class segment accounted for 40.6

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Pinterest and Shopify Deepen Relationship, Bringing Marketing Tools to 27 New Countries

Retail TouchPoints

Pinterest also is launching multi-feed support for Catalogs, a new feature that will help businesses easily upload their products in multiple product feeds within the same Pinterest Business account. Shopify merchants, as well as any retailer with a Pinterest business account, can now add up to 20 product feeds to their account.

Marketing 320
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‘Fútbol’ Superstar Lionel Messi Set to Score with Lowe’s Loyalty Members

Retail TouchPoints

Lowe’s has partnered with the world’s best-known soccer player, Lionel Messi, and his MLS Club Inter Miami CF , for programs that spotlight Messi’s skills at assisting on the field. Members must claim their points on their account dashboard by May 18.)

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is content marketing?

Marketing 304
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. during the forecast period.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

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Rite Aid names Bixler SVP, chief accounting officer

Mass Relators

PHILADELPHIA — Rite Aid announced on Monday that Steve Bixler, vice president of financial accounting, will become the new chief accounting officer effective Jan. Bixler has served in accounting roles at Rite Aid for the last 21 years and was promoted to his current role as vice president in 2020.