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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

The big differentiator is that Google insists its aim is not make the actual sale, but rather to support product discovery: “We’re indifferent on where the shopping journey ends, where that transaction takes place,” Matt Madrigal, VP and General Manager of Merchant Shopping at Google told Retail TouchPoints in a 2021 interview.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

Yet by all accounts, expanding distribution to online marketplaces has been a solid move for the company. We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ The Definition of a Pandemic Pivot.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks. The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams.

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FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms

Hunton Andrews Kurth

In 2020, the company paid $9.3 In connection with this action, the FTC sent letters to 10 third party review management companies notifying them that avoiding the collection or publication of negative reviews violates the FTC Act. This is the second time Fashion Nova has entangled itself with the FTC.

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Contactless Biometric Solutions for Better Shopping Experiences

Retail TouchPoints

CoStar Group, a commercial real estate firm, estimates there were a record-breaking 12,200 brick-and-mortar store closures in 2020 as a result of the pandemic. It’s an opportunity to advertise relevant products to the right customers to increase sales and create unique VIP experiences.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It Product Sales May Not Matter, but Advertising Sales Matter a Lot. We’re Not a Retailer, We’re Not a Marketplace’.