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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I Here’s how he’s doing it.

Marketing 253
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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022.

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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

A recent Shopkick survey proposes that these behaviors are likely to continue through the holiday season: 22% of consumers plan to shop for the holiday well ahead of schedule and 25% even plan to finish their shopping by Thanksgiving, which historically has been the “official kick off” of the holiday shopping season.

ATS 298
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5 Trends Driving the Future of Ecommerce Innovation

Retail TouchPoints

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. SharperImage.com Gets a Big Payoff from a Headless Commerce Upgrade . “It In fact, it is going to be a $13.8

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Here’s an in-depth look at the major retail sales events in Southeast Asia

Inside Retail

With shoppers often buying sweets, custom-made apparel, accessories and jewellery, White Day offers e-commerce platforms a huge opportunity to fulfil consumers’ needs. The e-commerce factor. The share of respondents in the Statista survey who said they were planning to spend more was the highest in India, at 76 per cent.

ATS 130
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Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities

Retail TouchPoints

That’s nearly 2X the 2019 GMV total of $38.4 Extended Festival Designed to Mitigate Fulfillment Crunch. Spreading out some of the load makes it easier on [Alibaba’s] fulfillment and logistics partners,” said Halliwell. For Singles Day 2019, there were huge problems with the postal service, couriers and warehousing in general.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces.