Inside Retail

NOVEMBER 11, 2022

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. Other products had been repeatedly discounted,” said Rawlings.

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Advertising Promotions Consumer ATS 246

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The new Uber Eats advertising offerings are being powered by Criteo ’s Commerce Media Platform.

Advertising 265

Advertising Grocer Marketing Consumer 265

Inside Retail

JUNE 22, 2022

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The regulator had first sued the company in July 2019.

Advertising 278

Advertising Promotions Consumer 278

Retail TouchPoints

OCTOBER 14, 2020

Advertising on Pinterest has provided a dramatic success story for Fabletics , including 150% year-over-year growth in 2019, but it wasn’t an overnight success. Part of the adjustment was related to how Fabletics analyzed conversion volumes for Pinterest advertising. “On

Advertising 264

Advertising Fashion Shopping Customer Experience 264

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. The post R.M.

Marketing 246

Marketing Advertising Apparel Management 246

Retail TouchPoints

APRIL 7, 2022

She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy. Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer.

Marketing 280

Marketing Advertising Customer Experience Location 280

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

Advertising 74

Advertising Apparel Shipping Promotions 74

Inside Retail

JUNE 14, 2023

He said content on its platform was becoming more diversified as it adds more users and expands beyond advertising into e-commerce, allowing consumers to purchase goods through links on the app during livestreaming. The app has not faced major bans on government devices in Southeast Asia, but it has been under scrutiny over its content.

Advertising 244

Advertising Marketing Planning Consumer 244

Inside Retail

MAY 24, 2021

A Russian prosecutor has called for Dolce & Gabbana Instagram advertisements showing same-sex couples kissing to be banned in the country following a lawmaker’s complaint about them, the prosecutor’s office said on Monday. Information on the case will next be updated on June 7, it said.

Advertising 246

Advertising Fulfillment Fashion Accessories 246

Retail TouchPoints

NOVEMBER 15, 2022

The investigation, which was led by Oregon Attorney General Ellen Rosenblum and Nebraska Attorney General Doug Peterson, was opened following a 2018 Associated Press article that examined Google’s Location History and Web & App Activity. The tech giant still faces additional lawsuits brought by Washington, D.C., Indiana and Texas.

Accounting 219

Accounting Location Advertising Consumer 219

Retail Gazette

FEBRUARY 16, 2024

Bannerman joins from the UK subsidiary of French business La Redoute, where she first joined in 2015 as its chief marketing officer before being promoted to COO in 2018.

Advertising 104

Advertising Promotions Marketing ATS 104

Retail TouchPoints

JULY 12, 2021

Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well. After its initial Amazon pilot in 2018, the retailer doubled down with the creation of a branded Amazon store , plus expansion onto eBay and the Walmart marketplace, with help from ChannelAdvisor. “We retail scene.

ATS 292

ATS Advertising Consumer Accounting 292

Retail TouchPoints

JUNE 9, 2023

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.

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Advertising Planning Accounting Customer Experience 293

Hunton Andrews Kurth

FEBRUARY 21, 2024

In Davidson, a plaintiff sought injunctive relief against a manufacturer who had falsely advertised wet wipes as “flushable.” The Davidson court held thatthe plaintiff’s “inability to rely on the validity of the information advertised on the wipes despite her desire to purchase” them amounted to a “concrete informational injury.”The

Advertising 100

Advertising Consumer Retailing Pricing Shopping 100

Retail TouchPoints

JULY 10, 2020

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. The key to beating Amazon is winning where you can.

ATS 192

ATS Drop-Shipping Advertising Shopping 192

Retail TouchPoints

NOVEMBER 7, 2023

But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive turnaround mission that has included a new store strategy that brought Claire’s outside of shopping malls, a new loyalty program strategy and a new executive leadership team. “I’m They morph the physical and the digital world.

Advertising 228

Advertising Jewelry Consumer Accessories 228

Retail TouchPoints

SEPTEMBER 7, 2023

Sell those sellers advertising opportunities so they have a better chance of standing out amid the ever-growing crowd of other sellers. Maybe you’ll use our fulfillment services or Walmart Connect [the advertising business], and maybe that will lead to having items in stores as well.” Open that platform to third-party sellers 3.

Fulfillment 303

Fulfillment Advertising Customer Experience Marketing 303

Inside Retail

MAY 24, 2021

A Russian prosecutor has called for Dolce & Gabbana Instagram advertisements showing same-sex couples kissing to be banned in the country following a lawmaker’s complaint about them, the prosecutor’s office said on Monday. Information on the case will next be updated on June 7, it said.

Advertising 130

Advertising Fulfillment Fashion Accessories 130

Retail TouchPoints

APRIL 6, 2022

URW acquired Westfield in 2018 in a deal that included major shopping centers such as the Westfield World Trade Center in Manhattan, Century City in Los Angeles and the Garden State Plaza in New Jersey. On a call with investors, CEO Jean-Marie Tritant said he believes URW will be able to sell its U.S. malls as prime targets.

Payment Services 251

Payment Services Department Stores Advertising Planning 251

Retail TouchPoints

JANUARY 12, 2021

Thanks to AI technology, robots can be deployed in shopping malls to perform as an interactive advertising platform and information desk, transforming customer experience, boosting sales and ushering in the smart retail era. Compared with traditional advertising displays, AI robots bridge online and offline environments.

Shopping 244

Shopping Merchant Services Advertising Customer Experience 244

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. How Home Depot is Differentiating its Retail Media Strategy The retail media landscape is evolving at a rapid pace, but The Home Depot was an early adopter in 2018.

Social Commerce 203

Social Commerce Loss Prevention Customer Experience Customer Retention 203

Inside Retail

APRIL 16, 2024

YouTube first began developing shopping features around 2018 when creators on the platform got the ability to sell their merch via videos. And via ads and subscriptions, these viewers fund our creators and drive the eyeballs and engagement our advertisers want.” Shopping via…YouTube? billion.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

OCTOBER 4, 2022

Contextual Advertising. Traditionally, contextual advertising was pretty much synonymous with keyword targeting. In 2018, Eom co-founded Adriel with Olivier Duchenne and currently leads as CEO, driving its rapid growth. That’s why it’s always a good idea to supplement first-party data strategy with contextual tactics.

Advertising 259

Advertising Drop-Shipping Marketing Shipping 259

Retail TouchPoints

MAY 18, 2023

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018.

Planning 241

Planning Accounting Wholesale Consumer 241

Retail TouchPoints

JANUARY 26, 2024

She brings more than 17 years of sales and digital advertising experience to this role, where she leads the company’s revenue-generating, sales support and product marketing operations. Those who choose to alienate the aspirational shopper will ultimately suffer financially — no matter how exclusive their brand may remain.

Advertising 147

Advertising Marketing Shopping Management 147

Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. When we began creating our Australian Pink Clay Mask in 2018, we wanted an “insta-worthy” product that looks good on the bathroom shelf and your Instagram feed while delivering exceptional results.

Advertising 130

Advertising Marketing Consumer Social Commerce 130

Retail TouchPoints

NOVEMBER 15, 2021

That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. Video storytelling is her superpower.

Marketing 256

Marketing Advertising Consumer Shopping 256

Inside Retail

APRIL 14, 2023

She moved to Australia in 2016 and launched Go For Zero in 2018. She opened a pop-up store on the Sunshine Coast as a proof of concept, and after turning over $80,000 in just two months, she launched Go For Zero online in 2018. I had to learn about Google and Facebook advertising,” she says. It is her first e-commerce business.

Wholesale 130

Wholesale Advertising Shipping Promotions 130

Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Advertising and marketing in beauty have completely changed over the last century. Throughout the evolution of beauty advertising, there has been a cultural shift in being inclusive and portraying diverse people in marketing and ad campaigns.

Beauty and Health 242

Beauty and Health Advertising Marketing Fashion 242

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

Advertising 130

Advertising Marketing Consumer ATS 130

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. Wish’s new logo aims to create a “more memorable visual identity” for the app.

Consumer 195

Consumer Marketing Accessories Advertising 195

Inside Retail

JANUARY 20, 2023

The first interest in business I had was when I joined an advertising agency, [then called] Ogilvy & Mather. I was an account executive with them, and my job was to advise brands on how to advertise and market their product, but ultimately, I had the desire to actually market something myself. It’s a good way to exit.

Advertising 130

Advertising Apparel Marketing Accounting 130

Retail TouchPoints

JUNE 10, 2020

As part of its Path to Brilliance initiative, the company already reduced its store count by approximately 125 locations in 2019 and 262 in 2018. To lower costs, the company temporarily furloughed the majority of its store and support center employees, temporarily reduced the cash compensation of senior executives and cut back advertising.

Jewelry 149

Jewelry Fulfillment Advertising Location 149

Inside Retail

MAY 17, 2022

In 2018, luxury watch makers Franck Muller and Hublot began offering exclusive timepieces that could be purchased only with Bitcoin. The simple answer is major corporations and advertisers have already been tracking your data through the use of apps or social media platforms, for free. With Web 2.0,

Merchant Services 243

Merchant Services Payment Services Advertising Returns 243

Retail TouchPoints

JUNE 9, 2021

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018.

Consumer 290

Consumer Fashion Promotions Advertising 290

Inside Retail

DECEMBER 1, 2022

He has been executive chairman of Retail Food Group since 2018, a role he will continue to hold simultaneously. His departure bookends a turbulent time for the company whose founder Tony Nash was ousted in a boardroom stoush which eventually led to the resignations of most of the board’s directors over several months.

Telecommunications 130

Telecommunications Finance Advertising Management 130

Inside Retail

AUGUST 4, 2021

The agreement, which bans infant formula manufacturers and importers from advertising and promoting infant formula directly to the public, was reauthorised by the ACCC last week until July 31, 2024. The issues raised by this application go beyond the scope of competition law, and raise significant health policy issues.

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