The 2017 Omnichannel Holiday Strategy Advantage
Wiser
SEPTEMBER 28, 2017
Kibo found that 84 percent of consumers think that retailers should do more to bring together their online and in-store channels. During the holiday season, retailers need to use everything they have in their arsenal to make the most of the increased traffic and sales, and omnichannel retailers happen to have a lot more fire power.
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