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Promotions and Discounts: 2017 Back-to-School Trends

Wiser

Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 Here at Quad, we took a deeper look at the promotion and discounting back-to-school trends of last year versus this year leading up to peak back-to-school shopping season. Less free shipping promotion mentions. Bigger Discounts.

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Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Target has made a number of changes across its executive leadership team, including the promotion of Christina Hennington to the newly established role of EVP and Chief Growth Officer. Boylan, who joined Target in 2011, has been leading the company’s communications function since 2017.

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DICK’S Promotes New CEO as Retailer Reports Strong Q3 Results

Retail TouchPoints

DICK’S Sporting Goods has promoted President Lauren Hobart to the roles of President and CEO, as of Feb. Hobart brings more than 25 years of finance, consumer and retail experience to the role. She joined DICK’s in 2011 as Chief Marketing Officer and was named President in 2017.

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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

Kibo found that 84 percent of consumers think that retailers should do more to bring together their online and in-store channels. Whether in-store or online, Wiser has you covered from pricing to assortment to promotions. The post The 2017 Omnichannel Holiday Strategy Advantage appeared first on Wiser Retail Strategies.

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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

The Adobe Index — which analyzes consumer transactions across more than 100 million SKUs in 18 categories — found that consumers have spent more than $541 billion online in the first eight months of this year, from January through August 2021. However, the report indicates that consumer fears about inflation have not been inflated.

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How Retail Arrived at Black Friday 2017

Wiser

With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. The next big wave to change Black Friday was the lengthening of the promotional calendar—making Black Friday into “Black November.” “Promote it and they will come?”

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.