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Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Part of successful advertising is understanding how people engage with their environments.

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How to win over the modern savvy shopper

Inside Retail

It’s time for marketers to change tack. To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. There is no proposition like ours in the market,” explains Wilson.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. of revenue.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

If getting the order to you is expensive what about returns? This process of ordering and returning goods is very expensive. million on “refunds, returns, and discounts”. Since Casper launched in 2014 it has yet to make a profit. For categories like clothing and shoes the return rate is between 30% to 40%.

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JB Hi-Fi CEO Terry Smart talks growth through Covid, workplace culture

Inside Retail

It’s also the first six-month-period presented by returning chief executive Terry Smart, who said he is thankful the business has such a great team to back him up. Smart was the CEO of JB Hi-Fi until 2014, when he retired, and rejoined the business as CEO of The Good Guys in 2017.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Trader Joe’s is another retailer that gives away a lot of free samples and “ what a lot of people may not know is the biggest marketing expense we have at Trader Joe's is actually just letting people try our food,” says Tara Miller, Trader Joe’s Director of Marketing. Even Warren Buffett would be impressed with those returns.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. High customer acquisition costs.

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