Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

JUNE 4, 2021

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks to become a place where shoppers not only find products but also buy them. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

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Advertising Merchant Services Shopping Checkout 349

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

Advertising 246

Advertising Returns Marketing Consumer 246

Retail TouchPoints

MARCH 2, 2021

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels.

Advertising 183

Advertising Telecommunications Returns Consumer 183

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Marketing Wholesale Advertising Consumer 271

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

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Advertising Consumer Marketing Accounting 264

Retail TouchPoints

MARCH 30, 2023

Mobile Media Labs solutions are designed to help retail marketers connect with publishers looking to monetize their traffic in order to help retailers acquire new customers despite strained budgets.

Retail Marketing 188

Retail Marketing Marketing Advertising Returns 188

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. In fact, most ecommerce brands are barely getting 2X-3X gross profit return on ad spend in 2022. What needs to change?

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Advertising Returns Planning Consumer 242

Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

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Advertising Marketing Consumer Returns 278

Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

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Marketing Fashion Returns Shopping 130

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. adults and 125 marketers.

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Marketing Advertising Consumer Customer Retention 265

Inside Retail

DECEMBER 7, 2023

In an exclusive interview with Dan Neary, Meta’s vice president for the Asia Pacific region, we delved into the company’s strategic focus on the APAC market, a key driver of its global growth. In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising.

Marketing 130

Marketing Advertising Accounting Fashion 130

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Yahalom said.

Marketing 286

Marketing Advertising Wholesale Apparel 286

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Marketing Promotions Advertising Comparison Shopping 252

Retail TouchPoints

MARCH 12, 2024

Now, SPO sellers can boost their visibility and sales with personalized, curated advertisements to the millions of online shoppers that visit the SPO marketplace each year. Mirakl Ads is designed to offer a seamless advertising solution to both operators and sellers using the Mirakl marketplace platform.

Shopping 225

Shopping Advertising Fashion Returns 225

Retail TouchPoints

SEPTEMBER 26, 2023

Brand advertisers will be able to tap into digital and in-store advertising as well as off-site advertising on brand-safe sites. Retail media is outpacing traditional marketing and will be a game-changer in consumer marketing,” said Jason Farver, President of Hy-Vee RedMedia in a statement.

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Advertising Supermarket Returns Customer Experience 208

Retail TouchPoints

APRIL 2, 2024

So Beyoncé got me wondering: what challenges could poker analogies simplify in my own job as a marketer? For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. For TV advertising, awareness is table stakes. Full disclosure: I don’t really play poker. Absolutely.

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Advertising Marketing Returns Retail Marketing 198

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Marketing Retail Marketing Advertising Promotions 202

Talking Retail

MAY 28, 2021

This story continues at Advertising campaign returns to get kids eating more healthily. A TV advert will launch the third year of Veg Power’s ‘Eat Them To Defeat Them’ campaign, which aims to inspire kids to eat more healthily and help tackle rising childhood obesity, on Saturday 29 May. Or just read more coverage at Talking Retail.

Advertising 80

Advertising Returns ATS Marketing 80

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. All of that, including managing returns, is done for them. Video has indeed evolved.

Marketing 351

Marketing Shopping Consumer Target Market 351

Retail TouchPoints

JANUARY 22, 2024

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative Optimization (DCO) can offer a transformative way to navigate the complexities of marketing in 2024.

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Advertising Location Marketing Consumer 230

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Collaboration with advertisers is important in order to forge mutually beneficial partnerships.

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Advertising Consumer Marketing Management 261

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Advertising Promotions Marketing Target Market 98

Retail Times

APRIL 26, 2022

Thin and crispy frozen pizza brand, Dr. Oetker Ristorante, has unveiled a multimillion pound video-led marketing campaign, heralding the brand’s return to TV and video advertising.

Advertising 40

Advertising Returns Marketing 40

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 253

Advertising Marketing Social Commerce Consumer 253

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Although marketers have known this has been coming for quite a while now, what’s changed is that it’s officially started.

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Advertising Consumer Marketing Customer Experience 225

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. industries.

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Advertising Marketing Promotions Consumer 52

Retail TouchPoints

MAY 28, 2024

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. New AI Overviews results page.

Merchant Services 244

Merchant Services Advertising Consumer Marketing 244

Retail TouchPoints

JANUARY 11, 2023

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 260

Advertising Planning ATS Marketing 260

Retail TouchPoints

MAY 28, 2024

Forrester anticipates the retail media market will reach $85 billion by 2026. By 2027, it will be bigger than connected TV, digital audio and traditional television advertising combined. Moreover, the speed at which retailers tackle and surmount these challenges is important as the major players continue to swallow market share.

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Advertising Planning Marketing Returns 209

Retail TouchPoints

APRIL 18, 2024

. “Independent retailers are under increasing pressure to deliver high-quality digital connections and personalized experiences to their customers in today’s competitive retail market,” said Sean Turner, Chief Innovation Officer and Co-founder of Swiftly in a statement. We are leveraging our consumers and our collective $16.5

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Grocer Advertising Promotions Point of Sale 219

Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. We look forward to extending the reach of DGMN through the world’s largest social platform to deliver even more effective media for our advertisers.”

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Advertising Returns Marketing ATS 254

Independent Retailer

SEPTEMBER 29, 2022

These changes have upended the digital advertising strategy for hundreds of thousands of businesses, and have forced them to find a new path to their customers. Brands that head in this direction and embrace new opportunities for marketing will see great benefits in the years ahead. How Are Brands Changing Their Marketing?

Advertising 81

Advertising Marketing Returns Consumer 81

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 301

Advertising Management Promotions Shopping 301

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

Advertising 195

Advertising Promotions Marketing Returns 195

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets.

Advertising 202

Advertising Grocer Marketing Consumer 202