Opinion: Yes, retailers need an app, but they also need a strategy
Inside Retail
JUNE 7, 2021
In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. Our Covid consumer research reveals that some of the fastest-growing channels for consumers are live-streaming (33 per cent) and social commerce (36 per cent).
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